Position
Marketing Associate
Description

The Marketing Associate for Kohai's marketing team plays an important role in the execution of social media marketing, content production, and public relations.

Focused equally on the production and creative nature of the work, this role manages the content calendar, publishing across all channels, and project management via Asana for creative production. This role also contributes as a member of the concert promotion team, Kohai Presents, executing on social, community, streaming, email and mobile marketing initiatives while measuring against key performance indicators (KPIs) with data aggregation and reporting.

Responsibilities

Own and operate the editorial and social media calendar ensuring key marketing initiatives are planned and presented to the Marketing team. Own the publishing of social content across all accounts according to editorial calendar, ensuring posts have gone live and following up on any errors.

Share relevant content on a regular basis (per direction across departments), place ads, track metrics, identify trends, and monitor online conversations. Support departments with writing and editing copy for press outreach, show announcements, newsletters, and assisting with press requests.

Project manage the production of social media and email copy/creative from ideation to delivery, ensuring deadlines are met and every detail is accounted for. Utilize social media expertise to quality check and enhance content, sometimes providing notes and feedback to creative teams. Creation of all tasks using project management software to enable the entire team to track all social media and email copy through editing and localization processes.

Field reporting requests by pulling owned channel data and/or listening report data. Assist department leads by creating reporting templates to share information and data internally. Contribute creative assets to master social library including gif creation for engagement content posts. Field overflow content requests including writing copy for both social marketing and community needs. Communicate extensively with larger team about project updates, published posts, and general health of tools and platforms. 

Qualifications

1-2 years experience in either community management utilizing social networks and/or social media marketing. Content Producing or agency production experience a plus.

Preliminary knowledge of digital marketing channels including social (Facebook, TikTok, Twitter, Instagram), email (Google Workspace), and/or community (Reddit, Mightynetworks, etc). Experience with publishing, calendar, social listening and/or reporting tools.

Excellent written, verbal and interpersonal communication skills. Highly organized and able to manage several projects and initiatives concurrently. A passion for music and concerts, with first-hand knowledge of the concert promotion business a plus.

Familiarity with Adobe Creative Cloud a plus. Korean fluency a plus.

College degree a plus but not a requirement.

Values

Work Excellence: You show concern for quality, accuracy, and completeness of work activities. You plan your work activities in advance to ensure that assignments are completed timely and accurately.

Communication: You pride yourself on delivering clear, effective communications and possess active listening skills.

Bias for Action: You have an eagerness to take initiative and persist in accomplishing objectives despite obstacles and setbacks. You work to complete deliverables with a high sense of urgency and ownership.

Care for People: You know the “how” is as important as the “what” and you aim to build effective relationships across the organization and the larger music community. You are mindful of diverse perspectives and engage others in a respectful manner.

Passion and Humbleness in your work: You love what you do and how you can add value to the team; You ensure consistency and quality of your work and take a methodical approach to troubleshooting and resolution. 

Collaborative and Inclusive: You are a team player with the ability to work collaboratively and comfortably with team members who have diverse skills and experience and are in different geographies and levels within the organization.

Effective Enthusiasm: You exhibit persistence, confidence and a relentlessly positive mindset.

What to Expect

Kohai is a small tight-knit team of industry vets and music lovers. Work is currently all remote and will be in-person as our events ramp back up in 2022.

While we strive to maintain a good balance between work and life, concerts and life on the road means additional time will be required at peak times including some weekends.

Job Location
Remote work from: USA or Canada
Employment Type
Contractor
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Position: Marketing Associate

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